GoPro, Inc. (GPRO) stock price, news and key stats

Price

Last trade as of Sep 16, 2026. Delayed data; not a live quote.

Previous close

$1.33

Open

$1.31

Day range

$1.25 – $1.34

Volume

614K

52-week range

$0.5700 – $3.05

Market cap

$262M

Forward P/E

-127.0

Beta

2.45

Avg. volume

33.2M

Analyst target

$0.5000

Next earnings

Nov 5, 2026

About GoPro, Inc.

Latest GPRO news

• How GoPro went from viral camera sensation to a victim of smartphone ubiquity
  MarketWatch · Sep 2, 2026

  GoPro, once celebrated for its innovative action cameras that captured the thrill of extreme sports, is now grappling with a significant decline in market relevance. The rise of smartphones equipped with advanced camera capabilities has diminished the need for standalone action cameras, relegating GoPro's products to a niche market primarily appealing to hardcore sports enthusiasts and professional creators. Analysts suggest that the company's struggle to adapt to this shifting landscape has led to a stagnation in sales and a declining stock price. As smartphone manufacturers continue to enhance camera technology, incorporating features such as high-resolution video, stabilization, and waterproofing, GoPro faces increasing competition. This trend has not only impacted consumer demand but has also raised concerns among investors about the company's long-term viability. The market implications are significant; GoPro's inability to diversify its product offerings or innovate beyond its core action camera line could lead to further erosion of its market share. As consumers gravitate towards multifunctional devices, GoPro must find a way to redefine its value proposition to remain relevant in an increasingly competitive environment.

• GoPro joins AI bonanza with pivot into data centers as shares skyrocket 40%
  CNBC Tech · Sep 1, 2026

  GoPro's shares surged by 38% following the announcement of its merger with private photonics company Starman Optical, marking a significant pivot for the action camera maker into the burgeoning artificial intelligence sector. This strategic move aims to leverage Starman's advanced optical technologies to enhance GoPro's capabilities in data centers, positioning the company to capitalize on the increasing demand for AI-driven solutions across various industries. The merger is expected to broaden GoPro's market reach beyond consumer electronics, tapping into the lucrative AI and data center markets. Investors are responding positively, reflecting optimism about the potential for revenue diversification and growth. As companies increasingly integrate AI into their operations, GoPro's entry into this space could provide a competitive edge, potentially transforming its business model and driving future profitability. The market will be closely watching how this transition unfolds and whether GoPro can sustain its momentum in the tech landscape.

• GoPro has been acquired and is getting into ‘defense, government, robotics and aerospace’
  The Verge · Sep 1, 2026

  GoPro has officially been acquired by Starman Optical, an optical-photonics company, as part of a strategic move to diversify its business into the defense, government, robotics, and aerospace sectors. This acquisition comes at a critical time for GoPro, which has faced significant financial challenges, including a dramatic loss in market value and a reported $92 million in debt. The merger aims to leverage GoPro's existing technology and brand recognition while tapping into the burgeoning demand for advanced imaging and data solutions in high-stakes industries. The implications of this pivot could be substantial for both GoPro and the broader market. By entering the defense and aerospace sectors, GoPro is positioning itself to benefit from government contracts and partnerships, which could provide a much-needed revenue boost. This move aligns with a growing trend of technology companies seeking to apply their innovations in new and often lucrative fields. As GoPro continues to operate as a publicly traded entity, investors will be closely monitoring how effectively the company can transition its brand from consumer electronics to specialized applications in defense and robotics, potentially reshaping its financial outlook in the coming years.

Earnings history