PROCTER & GAMBLE Co (PG) stock price, news and key stats

Price

Last trade as of Sep 16, 2026. Delayed data; not a live quote.

Previous close

$146.64

Open

$146.60

Day range

$146.50 – $148.18

Volume

330K

52-week range

$137.62 – $167.25

Market cap

$341B

Forward P/E

19.9

Dividend yield

297.00%

Beta

0.38

Avg. volume

9.1M

Analyst target

$160.61

Next earnings

Oct 22, 2026

About PROCTER & GAMBLE Co

Latest PG news

• Not all tech is under fire in Monday's selling, while investors seek refuge in defensive stocks
  CNBC · Sep 14, 2026

  On Monday, the stock market experienced a broad sell-off, yet not all sectors faced the same level of scrutiny. While high-growth technology stocks were notably affected, certain segments within the tech industry showed resilience, particularly those linked to essential services and cybersecurity. This divergence highlights a growing trend where investors are increasingly selective, favoring companies that provide stability and consistent revenue streams amid economic uncertainty. As investors sought refuge from the volatility, defensive stocks, including utilities and consumer staples, gained traction. These sectors are typically viewed as safe havens during turbulent market conditions, as they tend to maintain steady demand regardless of economic fluctuations. The shift towards defensive investments suggests a cautious sentiment among market participants, who are bracing for potential headwinds from rising interest rates and inflationary pressures. The mixed performance within the tech sector and the pivot to defensive stocks may indicate a broader recalibration of investor strategies. As market dynamics evolve, those companies that can demonstrate resilience and adaptability are likely to attract more attention, potentially leading to a bifurcated market where growth and value stocks coexist but perform distinctly based on prevailing economic conditions.

• US affordability tracker: the data that could decide the 2026 midterm elections
  FT Global Economy · Sep 9, 2026

  The Financial Times has launched an Affordability Tracker that will monitor price fluctuations for essential goods such as groceries, gasoline, electricity, and housing across the United States, with a particular focus on battleground states. This initiative comes at a critical time as elevated prices for energy and basic necessities are influencing voter sentiment ahead of the 2026 midterm elections. Candidates are increasingly prioritizing consumer affordability, which could reshape campaign strategies and voter turnout. Recent polling indicates that Democrats are gaining momentum in key races, including the Senate and gubernatorial contests in traditionally Republican strongholds like Texas. As affordability becomes a central issue, candidates may pivot their messaging to address economic concerns rather than environmental policies, potentially swaying undecided voters. The implications for Congress are significant, as control of the House and Senate hangs in the balance, and the affordability narrative could play a pivotal role in determining electoral outcomes. With the Affordability Tracker providing real-time data, candidates and parties will be better equipped to respond to constituents' economic anxieties, making it a crucial tool in shaping campaign strategies as the election approaches.

• More tariffs costs are being passed on to consumers
  Central Banks · Sep 9, 2026

  Recent reports indicate that the burden of increased tariffs is increasingly being transferred to consumers, as businesses adjust their pricing strategies in response to higher import costs. According to data from central banks, the inflationary pressures stemming from these tariffs are contributing to a rise in consumer prices across various sectors, particularly in goods that rely heavily on imported materials. The implications for the economy are significant. As consumer prices rise, purchasing power may decline, potentially leading to reduced consumer spending—a critical driver of economic growth. This scenario could prompt central banks to reconsider their monetary policies, especially if inflation continues to exceed target levels. Analysts are closely monitoring these developments, as sustained inflation could lead to tighter monetary conditions, impacting borrowing costs and overall economic activity. In the broader market context, sectors that are heavily reliant on imports, such as retail and manufacturing, may face challenges in maintaining profit margins. Companies may need to find efficiencies or alternative sourcing strategies to mitigate the impact of tariffs, but these adjustments could take time. Investors are advised to remain vigilant, as the evolving landscape may influence stock performance and sector rotation in the coming months.

• Can't Control the Tariff or the Strait? Redesign the Product.
  Macro Watch · Sep 8, 2026

  As import tariffs fluctuate and shipping costs surge due to geopolitical tensions in the Strait of Hormuz, U.S. businesses are increasingly compelled to rethink their product designs. Despite the shifting tariff landscape, the prices of imported goods have remained relatively stable, suggesting that companies are absorbing costs rather than passing them on to consumers. This trend indicates a potential shift in strategy, where firms may prioritize redesigning products to mitigate the impact of tariffs and shipping disruptions. The ongoing crisis in the Strait of Hormuz has exacerbated shipping costs, further complicating the import landscape. Companies reliant on overseas manufacturing are facing heightened logistical challenges, prompting many to explore alternatives such as local sourcing or redesigning products for easier transport. By adapting their products, businesses can not only reduce their exposure to tariff fluctuations but also enhance their resilience against supply chain disruptions. Market implications are significant, as these strategic shifts could lead to increased domestic production and innovation. Companies that successfully redesign their products may gain a competitive edge, potentially reshaping market dynamics. As firms navigate these challenges, consumers may see a gradual evolution in product offerings, reflecting a broader trend towards adaptability in an uncertain economic environment.

• What Does Canada’s Tariff War Mean For The Beauty Influencer Economy?
  Macro Watch · Sep 8, 2026

  Canada's recent imposition of tariffs on U.S. beauty goods is set to significantly impact the mid-market beauty influencer economy. Effective September 8, these tariffs, which match the U.S. tariffs dollar for dollar, are expected to squeeze both brands and creators who rely on affordable beauty products to engage their audiences. As the cost of imported goods rises, mid-tier brands may be forced to increase prices, potentially alienating their consumer base and diminishing the purchasing power of influencers' followers. The tariff escalation comes amid ongoing trade tensions between the U.S. and Canada, which could lead to a ripple effect in the beauty industry. Influencers who have built their platforms around promoting mid-range products may need to pivot their strategies, either by shifting focus to domestic brands or by adjusting their content to reflect the new pricing landscape. This shift could alter brand partnerships and sponsorship deals, as companies reassess their marketing budgets in light of increased costs. Market implications are significant; as consumer prices rise, demand for beauty products may decline, particularly in the mid-market segment. Influencers may find it challenging to maintain engagement and sales conversions, leading to a potential revaluation of their worth in brand collaborations. Overall, the tariff war not only threatens the profitability of beauty brands but also poses a challenge for influencers who depend on these brands for their income.

• Toilet paper tariffs: UNC Asheville professor explains trade war impact on Asheville
  Geopolitics · Sep 8, 2026

  The recent implementation of a 50% tariff on various Canadian goods, including toilet paper, is expected to have significant implications for consumers in Asheville and beyond. According to a professor from UNC Asheville, the tariffs will likely lead to increased prices for essential household items, as manufacturers and retailers pass on the costs to consumers. This move is part of a broader trade strategy aimed at renegotiating trade agreements but could have unintended consequences for local economies. As Asheville residents prepare for potential price hikes, the local market may experience shifts in consumer behavior. With toilet paper being a staple product, any increase in cost could lead to bulk buying or a search for alternative products, impacting sales dynamics for local retailers. Furthermore, the tariffs could disrupt supply chains, particularly for businesses that rely on Canadian imports, potentially leading to shortages or delays in product availability. The broader economic implications of these tariffs extend beyond Asheville, as they may contribute to inflationary pressures across various sectors. As consumers face higher prices for everyday goods, discretionary spending could decline, affecting local businesses and overall economic growth. The situation underscores the interconnectedness of global trade and local economies, highlighting the need for ongoing dialogue and negotiation to mitigate adverse effects on consumers and businesses alike.

• Tariff confusion - CEPR
  Macro Watch · Sep 7, 2026

  The Centre for Economic Policy Research (CEPR) has raised concerns regarding the recent tariff announcements made by the Trump administration, highlighting the confusion surrounding the exemptions and their implications for various industries. The White House's decision to exempt over a thousand products from the newly imposed tariffs has left businesses and investors grappling with uncertainty about the future of trade relations and pricing strategies. This confusion is particularly pronounced in sectors heavily reliant on imported materials, where the lack of clarity could disrupt supply chains and pricing models. Market analysts suggest that the mixed signals from the government may lead to volatility in stock prices, particularly for companies that are directly impacted by these tariffs and exemptions. Industries such as technology, consumer goods, and manufacturing are likely to experience fluctuations as they adjust to the evolving trade landscape. Investors are advised to closely monitor developments, as the ongoing tariff situation could influence inflation rates and consumer spending patterns, ultimately affecting broader economic growth. The CEPR's insights underscore the need for clearer communication from policymakers to mitigate uncertainty and foster a more stable economic environment.

• Counter-tariffs are coming—and so is more shrinkflation
  Macro Watch · Sep 6, 2026

  As global trade tensions escalate, counter-tariffs are set to emerge as a significant economic force, further complicating the landscape for consumers and businesses alike. These retaliatory measures, often implemented in response to existing tariffs, can lead to increased costs for imported goods, which in turn may exacerbate the ongoing phenomenon of shrinkflation—the practice of reducing product sizes or quantities while maintaining prices. This trend has already been observed across various sectors, as companies strive to manage rising input costs without alienating price-sensitive consumers. The implications for the market are substantial. As tariffs increase the cost of goods, manufacturers may be compelled to pass these costs onto consumers, either through higher prices or reduced product sizes. This could lead to a further decline in consumer spending, which is a critical driver of economic growth. Additionally, businesses may face tighter profit margins as they navigate the dual pressures of counter-tariffs and inflationary pressures, potentially leading to a slowdown in investment and hiring. Investors should brace for volatility in sectors heavily reliant on imports, such as consumer goods and retail, where shrinkflation could alter purchasing behavior. As consumers become more aware of these changes, brand loyalty may wane, prompting companies to rethink their pricing strategies. Overall, the combination of counter-tariffs and shrinkflation presents a challenging environment that could reshape consumer habits and market dynamics in the coming months.

• If a Downturn Is Coming, 50 Years of Market History Says This Is the Single Best Response
  Yahoo Finance · Sep 5, 2026

  As concerns about a potential economic downturn grow, historical market trends suggest that investors may benefit from adopting a defensive strategy. According to analysis of the past 50 years of market behavior, maintaining a diversified portfolio that includes defensive stocks—such as those in consumer staples, utilities, and healthcare—can provide a buffer against market volatility. These sectors tend to perform better during economic slowdowns, as their products and services remain in demand regardless of the economic climate. Furthermore, the historical data indicates that investors who remain calm and avoid panic selling during downturns often recover more quickly when the market rebounds. This approach aligns with the adage attributed to Winnie the Pooh, emphasizing the importance of patience and strategic thinking in times of uncertainty. As the market braces for potential headwinds, focusing on long-term investment goals rather than short-term fluctuations may be the most prudent course of action for investors seeking to weather the storm. In light of these insights, market participants are advised to reassess their portfolios and consider reallocating assets towards more resilient sectors. This strategy not only mitigates risk but also positions investors to capitalize on opportunities when the market eventually stabilizes.

• CPI - Hiring for positions
  Economic Data · Sep 5, 2026

  The Consumer Price Index (CPI) has become a focal point for hiring trends across various sectors, as companies adjust their workforce strategies in response to inflationary pressures. Recent data indicates that businesses are increasingly seeking talent in areas that can help them navigate rising costs, particularly in finance, supply chain management, and data analytics. This shift reflects a broader trend where organizations prioritize roles that can enhance operational efficiency and cost control. As inflation continues to impact consumer purchasing power, employers are also focusing on hiring in customer service and sales positions to better understand and respond to changing consumer behaviors. The demand for skilled workers in these areas is expected to drive wage growth, further influencing the overall CPI. Market analysts suggest that sustained hiring in response to CPI fluctuations may lead to a tighter labor market, potentially resulting in increased competition for talent and upward pressure on wages. In the broader economic context, the interplay between CPI trends and hiring practices could have significant implications for monetary policy. If inflation remains elevated, central banks may feel compelled to adjust interest rates, which could further influence hiring trends and economic growth. As businesses adapt to these economic realities, the labor market will likely continue to evolve, reflecting the ongoing challenges posed by inflation.

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Earnings history

Index membership

• Dow Jones Industrial Average · Consumer Staples
• S&P 500 · Consumer Staples

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